Being a proudly Canadian retailer, it was perfect synergy to sponsor Martin Reader in his quest to become Canada’s representative in Men’s beach volleyball for the 2012 London Olympics.
“Being a small independent store, we wanted to help in any way possible. When Martin approached us and told us of his struggle, we were more than happy to furnish his place so that it was one less thing he had to worry about while pursuing his dream” said President Joseph Duan. “
“Being a small independent store, we wanted to help in any way possible. When Martin approached us and told us of his struggle, we were more than happy to furnish his place so that it was one less thing he had to worry about while pursuing his dream” said President Joseph Duan. “
Every four years we wonder why we struggle to own the podium, part of this problem is due to the lack of funding and support. We wanted to do everything that we could to ease Martin’s transition from Vancouver to Toronto and more importantly, allow him to solely focus on training.
His Vision:
In the pursuit of my Olympic dream in Beach Volleyball I have learned a lot and have been forced to get creative in order to afford the cost of international travel for training and competition. In seeking sponsorships I came across multiple roadblocks that directed me back to one main problem, Beach Volleyball in Canada has no marketing platform! With no international coverage, no national tour and a few provincial events here and there it is difficult to fully package yourself as an athlete and expect people to support you. This forced me to change my focus, to build the brand of beach volleyball across Canada which in turn would increase marketing, sponsorship leverage and develop beach sporting communities across Canada. It is my vision to assist in exposing beach volleyball as one of the most entertaining and athletic sports in the world through playing, public speaking, creating a wealth of online resources and organizing future beach lifestyle events. - Martin Reader source
March 9th he will be holding a "Beach Ball" Fundraiser at the Spoke Club downtown Toronto. It should be a fun and entertaining night! Bring your girlfriends and go out for a girls night, or your partner for a fun date night. There will be a silent auction, an Olympic speaker, fun games and a bachelor auction with Martin, his partner Josh Binstock and 2008 Olympic swimmer Tobias Oriwol (wink wink very attractive, athletic men ladies, google them if you don't believe me!!) Miss Ange from Flow 93.5 will be hosting the event. Event starts at 7pm, if your interested pre-order your ticket here!
To find out more information about Martin Reader visit his interactive website at www.martinreader.ca there you can watch video, see photos, read his bio and more.
You can also check him out at the following sites:
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We're Rooting for You Martin and Josh. Goodluck at the 2012 London Olympics!
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